More Than a Marketer, a Trusted Co-Pilot
As a founder, your mission is critical. Transform your vision to reality with a fractional CMO that comes through in the clutch. A cool and crafty wingman you can trust — no ego, no waste, no fluff.
The Ally You've Been Looking For
I’m Justin Egan, a brand builder, entrepreneur, and strategic partner with a world of experience across every marketing discipline. As the co-founder and first CMO of Wing It On!, I built the brand, led it to a successful exit, and stayed on to scale it under new ownership.
I know what it takes to grow. I work best with founders, operators, and leaders who need a trusted, execution-focused marketing partner—someone who makes the tough calls and ensures things get done, without ego or wasted effort.
Wings Earned the Hard Way
An Asset to Your Marketing Team
I work with founders, operators, and brand leaders who are spending money on marketing but aren’t seeing real returns.
As a Fractional CMO, I provide the leadership, strategic direction, and hands-on execution that growing brands need—without the cost of a full-time executive. With 20+ years of experience in consumer brand marketing, QSR, and franchise development, I bring a founder-first mindset to every partnership.
What I Specialize In:
- Brand Positioning & Strategy – Get clarity, differentiation, and growth.
- Marketing Execution & Leadership – Align teams, strategy, and budgets.
- Social Media, PR & Content Creation - Creative solutions for all media including video and podcasts
- Franchise Development & Expansion – Build a pipeline for sustainable growth.
- Go-To-Market & Sales Enablement Strategy – Scale smart and reposition when needed.
"Launching FYR Grill in my community has been a dream of mine for years. It's a huge deal for me and my family. I wouldn't trust anyone else but Justin and Wingman CMO to help me build my brand."
Rich Guckle
FYR Grill Co.
"I'd pick Justin to be my Wingman again and again. As the creative partner to Wing It On! he was not only a driving force to our franchise success and successful exit, but he was the architect of the brand, making us stand out in a sea of competitors."
Matt Ensero
Wing It On! Founder - Brand President
"From day one, we've trusted Justin to build our company brand presence, content strategy, PR and franchise development marketing plans for our portfolio. He's an exceptional partner."
Gregg Majewski
Craveworthy Brands
What You Need in a Wingman
A Focus on Execution
Marketing leadership that protects your brand and drives measurable growth.
A Founder Mindset
I think like an owner because I’ve been one. Your brand’s success is personal to me, from day one.
Creative & Analytical
Marketing leaders are either highly analytical or deeply creative — I'm rare because I'm both.
Strategic & Efficient
I make every dollar count. Marketing isn’t just a cost center—it’s a business function that drives real results.
Data Driven
No black holes, no marketing mystery— just clear strategy, execution, and measurable results.
Easy to Work With
High-touch, low-maintenance partner for founders who want someone they can trust to get it done.
Launch a Conversation Today!
See if a Wingman is what you need to level up.