From Confusion to Clarity: The Guaca Go Story

How strategic positioning and operational clarity transformed a promising brand into a scalable franchise platform—driving 15% sales growth in just four months.

The Flight Plan

Client

Guaca Go - Fast Casual Restaurant Concept

Role

Fractional Chief Marketing Officer

Timeline

1 Month Retainer Evolved to Annual Plan

The Challenge

Guaca Go had momentum—great social content, strong energy, loyal guests. But a fundamental problem held them back: people didn't know what Guaca Go was.

Brand Confusion

Were they Mexican? Fresh bowls? A health concept? A Florida vibe brand?

Operational Friction

8+ ordering decisions created guest confusion and slowed service.

Business Navigation

Founders felt stuck and questioned how to maximize impact to growth.

Core Issue

They didn't need more marketing. They needed positioning, clarity, and leadership.

The Wingman Approach

Brought in as fractional CMO to own the problem and fix it. We started by zooming out before tightening everything up.

Clarify the Brand

Rebuilt positioning around "Florida Fresh-Mex".

Simplify the U/X

Re-engineered ordering flow and menu design.

Elevate for Scale

Redesigned digital presence and launched rebrand.

Install Structure

Built growth roadmap and accountability systems.

Brand Clarity: Florida Fresh Mex

One simple positioning move changed everything. "Florida Fresh-Mex" gave guests instant understanding, honored the brand's roots, and created a clear lane no competitor owned.

Instant Understanding

Guests immediately knew what to expect

Florida Roots

Honored authentic brand heritage and vibe

Unique Position

Owned a lane no competitor was claiming

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Elevated for Scale

Web Redesign

Polished, scalable look supporting multi-unit growth.

PR Campaign

Onboarded local PR firm to expand reach beyond social.

Franchisee Support

Built local store marketing framework for new locations.

Structure and Momentum

Growth Roadmap

Comprehensive plan spanning marketing, technology, and franchise development.

EOS L10 Meetings

Created alignment, accountability, and execution rhythm.

Strategic Leadership

Strategic LeadershipConnected vision to execution across all departments.

The Results

% Sales Increase

Same store sales increase after 4 months.

% Catering Sales

Increase in new catering orders.

Million Impressions

Boosted awareness for the brand through PR

Why This Worked

Guaca Go didn't win because of a new logo or louder ads. They won because the brand finally knew who it was, guests understood what they were ordering, and the business had clear direction.

Strategic Clarity

Brand positioning that instantly communicated value and differentiation.

Operational Excellence

Simplified guest experience removed friction and boosted confidence.

Execution Leadership

Strategy, execution, and accountability working together.

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