Brand + catering
FYR Grill
Bringing a food truck’s story to the table.
Explore the story● Fractional CMO for emerging franchisors
Build the brand
your next chapter
deserves.
You built a restaurant people love. Now let’s turn that momentum into a brand ready to grow, with a clear story and marketing that moves the business forward.
Book a free intro callFounder mindsetReal-world executionBuilt for growth
The work behind the vision / 01
A great concept is just the beginning.
Growing a brand takes more than a great product. You need a story people understand, a plan that makes sense, and someone in your corner to help bring it to life across every stage of growth.
What I bring to the table / 02
From big picture
to in market.
One partner to connect your brand story, guest marketing, and franchise growth strategy.
01
Brand & positioning
Find the clear, compelling story at the heart of your brand and bring it to life.
02
Content & creative
Turn your ideas and founder story into a steady flow of content people want to follow.
03
Growth & systems
Connect your website, campaigns, CRM, and follow-up to support the next stage of growth.
04
Franchise development
Build the story and marketing foundation to help the right franchise partners see your vision.
Experience across restaurant brands
Brands I’ve worked with.
The work / 03
Real brands.
Real work.
Three different stories, each grounded in the people building the brand.
Founder experience
Wing It On!
Building a restaurant brand from the inside out.
Explore the storyPositioning + guest experience
Guaca Go
A clearer story for a fresh Florida concept.
Explore the story01 / FYR Grill
From the truck
to the table.
FYR Grill had an open-flame culinary concept and an opportunity to make its story more visible to catering customers. The work connected its identity, online presence, and content around the experience behind the food.
From brand development to a catering-focused website and video, the goal was to help the team show what makes FYR memorable.
BRAND IDENTITY / WEBSITE / CONTENT
300%
Increase in catering sales
140%
Year-over-year revenue growth
10×
Social media audience growth
Measurement dates not specified.
02 / Wing It On!
Built from
the inside.
Justin co-founded Wing It On! and helped build the restaurant brand alongside his partner. The experience of growing a concept, building a team, and working toward the next stage informs the way he partners with founders today.
FOUNDER EXPERIENCE / BRAND BUILDING / GROWTH
1 to 13
Restaurants
$800K to $4.7M
Annual systemwide sales, 2011 to 2021
03 / Guaca Go
Fresh food.
Clearer story.
Guaca Go had an energetic brand, but guests needed a simpler way to understand what made it special. The work centered on giving that story a sharper point of view.
We developed the “Florida Fresh Mex” positioning and helped simplify the menu experience, making the brand and ordering journey easier to understand.
POSITIONING / MESSAGING / MENU EXPERIENCE
2
New franchise locations launched
15%
Same-store sales increase
Measurement period not specified.
Built by a founder, for founders
Ready to talk
about your next move?
Justin co-founded Wing It On! and has worked with brands including Guaca Go and FYR Grill. Bring the growth question on your mind and start a conversation.
Meet your wingman / 04
Let’s talk
founder to founder.
Get to know the person behind Wingman CMO.
FOUNDER TO FOUNDER / JUSTIN EGAN
A partner who gets it / 05
I’m a builder, just like you.
I’m Justin Egan. I co-founded Wing It On!, built it alongside my partner, and experienced what it takes to grow a restaurant brand from the inside.
Today I work with emerging franchisors who want clear thinking, creative energy, and a partner willing to roll up his sleeves. I bring the perspective of a founder and the skills to help turn the vision into action.
Justin Egan
Founder, Wingman CMO
A good place to start
A conversation
that’s useful.
For restaurant founders exploring franchise growth or building the marketing foundation to get there.
01
Bring the real question.
The goal you’re chasing, the challenge on your plate, or the next stage you’re planning for.
02
Talk it through.
Share where the business stands and what kind of help would be useful.
03
See if there’s a fit.
We’ll discuss a sensible next step, without pressure to commit.
Let’s make something happen
Let’s talk about
what’s next.
Founder perspective. Marketing leadership. Someone willing to help make the work happen.