From 1 Location to National Acquisition: We Build the Lead Gen Ecosystems That Scale Franchises.
Stop relying on scattered marketing tactics. Get an experienced, on-demand Fractional CMO who has actually scaled a restaurant brand from startup to exit. We build the automated pipeline that turns successful concepts into national franchise powerhouses.
Most brands don't need another agency. They need leadership, clarity, and execution.
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The Dual-Track Growth Engine
Choose Your Growth Track
Track 1: Emerging Franchisors
Successful Brands Ready to
Franchise
You have a highly profitable restaurant or service concept with 3 to 10+ locations, but you don't have the infrastructure to scale nationally.
How Your Wingman Helps:
We turn your operational blueprint into a world-class franchise recruitment strategy, setting up your core marketing assets, unit economics messaging, and initial sales funnel.
The Goal: Take your local concept national.
Track 2: Established Franchisors
Existing Systems Ready to
Explode
You have the franchise model, but your development team is wasting time chasing low-quality leads and single-unit hobbyists.
How Your Wingman Helps:
We deploy highly targeted LinkedIn outreach and high-intent paid ad ecosystems designed to attract well-capitalized, multi-unit operators.
The Goal: Lower your cost-per-acquisition and fill your pipeline with buyers.
Why Wingman CMO?
This Isn't Agency Theory. It's Operational Execution.
Most marketing agencies know how to click buttons inside Facebook or Google Ads. They don't understand food costs, labor constraints, franchise disclosure documents (FDDs), or what it takes to guide a brand through a successful acquisition. As the co-founder and marketing leader who steered a restaurant brand from its infancy to a successful private equity acquisition, I build growth ecosystems based on what actually works in the real world.
Automated Lead Generation
Systems that work 24/7 to put your brand in front of qualified investors.
Unified Brand Messaging
Ensuring your corporate locations and franchise network speak with one powerful, cohesive voice.
Fractional Leadership, Full Accountability
Daily access to a high-level marketing executive at a fraction of the cost of a full-time hire.
Are You Ready to Scale? Find Out in 120 Seconds.
Don't spend thousands on ads or outreach until you know where your pipeline is broken. Take our quick, interactive Franchise Growth & Lead Gen Audit to receive a customized breakdown of your brand's expansion readiness.
Brands I've Helped Grow
I partner with ambitious brands across various industries, bringing tailored strategies to drive their marketing and unlock significant growth.
Case Study: Wing It On!
Wing It On!, a rapidly expanding franchise, faced the challenge of evolving its brand identity beyond just its popular wings. They needed a clear, compelling narrative and a scalable marketing strategy to drive customer engagement and support aggressive franchise growth.
1
Challenge
Despite strong product appeal, the brand struggled with inconsistent messaging and a limited connection with customers beyond their signature menu item. This hindered broader market penetration and efficient franchise development.
2
Solution
We developed a comprehensive brand strategy, creating a unified voice and distinct value proposition. This included refining their authentic story, optimizing digital engagement, and establishing a robust marketing blueprint for all franchisees - the Chicken Like a Champ! campaign.
3
Results
The initiative led to a significant increase in brand awareness and customer loyalty, positioning Wing It On! as a leading experiential dining destination. The new framework facilitated accelerated franchise growth and market expansion.
Case Study: Guaca Go
Guaca Go had strong energy and loyal guests, but faced a core challenge: brand confusion. Customers didn't fully grasp their identity, hindering scalable growth.
They didn't need more marketing; they needed positioning, clarity, and leadership to truly unlock their potential.
The Wingman Approach
As fractional CMO, I owned the problem, starting by zooming out to gain perspective before tightening everything up for maximum impact.
Brand Clarity: Florida Fresh-Mex
A single positioning shift to "Florida Fresh-Mex" transformed everything, giving Guaca Go a unique market identity.
1
Instant Understanding
Guests immediately knew what to expect from the menu.
2
Florida Roots
Honored authentic brand heritage and vibrant vibe.
3
Unique Position
Claimed a market niche no competitor was occupying.
Elevated for Scale
Web Redesign
Polished, scalable digital presence supporting multi-unit growth.
PR Campaign
Onboarded a local PR firm to expand reach beyond social media.
Franchisee Support
Built a local store marketing framework for new locations.
Why This Worked
Guaca Go's success wasn't just about new visuals. It stemmed from a deep understanding of its identity, a simplified customer journey, and clear strategic direction.
Strategic Clarity: Brand positioning that instantly communicated value.
Operational Excellence: Simplified guest experience, boosting confidence.
Execution Leadership: Strategy, execution, and accountability working together.
I'm Not A Traditional Marketing Consultant
I've spent my career building brands as an owner, from the inside. Not observing from the sidelines.
I work directly with founders and leadership teams to bring clarity, alignment, and execution to growing brands.
Part strategist.
Part operator.
Part creative partner.
Part accountability engine.
Built In The Real World
Wingman CMO brings senior-level marketing leadership shaped by hands-on experience growing restaurant brands, supporting franchise systems, and driving visibility for founders, operators, and investors.
Co-founded Wing It On! and helped grow the brand to 12 locations before a successful acquisition by Craveworthy Brands
Helped launch and scale franchise marketing systems across 10+ restaurant brands
Supported investor storytelling and fundraising visibility efforts tied to more than $15M in growth capital
Contributed to the growth of one of the fastest-growing restaurant platforms in the country
Developed brand, PR, content, and growth campaigns generating millions of consumer and investor impressions
20+ years of experience across branding, sales, operations, marketing, franchise growth, and storytelling
"You've built something real. Now, get the right person to help turn it into a scalable brand and growth engine."
Your Next Location Shouldn't Be Your Last.
Whether you're ready to franchise your first concept or scale your existing system — your pipeline problem has a solution.
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