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The Wingman for QSR Brands That Scale.

Fractional CMO leadership for quick serve restaurant founders ready to grow without losing their soul.

The Ally You've Been Looking For

I’m Justin Egan, an emerging brand builder, entrepreneur, and strategic partner with a world of experience across every marketing discipline in the restaurant and services industry.

As the co-founder and first CMO of Wing It On!, I built the brand, led it to a successful exit, and stayed on to scale it under the parent company.

I know what it takes to grow a concept into the next stage of growth. I work best with emerging band founders, operators, and leaders who need a trusted, execution-focused marketing partner—someone who makes the tough calls and ensures things get done, without ego or wasted effort.

Wings Earned the Hard Way

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Plus Brands
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Plus Years
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Awards

An Asset to Your Marketing Team

I work with restaurant founders, operators, and brand leaders who are spending money on marketing but aren’t seeing returns.

As a Fractional CMO, I provide the leadership, strategic direction, and hands-on execution that growing brands need—without the cost of a full-time executive.

With 20+ years of experience in consumer brand marketing, restaurants, and franchise development, I bring a founder-first mindset to every partnership. 

What I Specialize In:

  • Brand Positioning & Strategy – Get clarity, differentiation, and growth.
  • Marketing Execution & Leadership – Align teams, strategy, and budgets.
  • Social Media, PR & Content Creation - Creative solutions for all media including video and podcasts
  • Franchise Development & Expansion – Build a pipeline for sustainable growth.
  • Go-To-Market & Sales Enablement Strategy – Scale smart and reposition when needed.

The Guca Go Story

Case Study

Guaca Go, a South Forida fresh bowl QSR is an emerging franchise brand on a clear path to growth. See How Wingman CMO helped their franchise reposition their brand and guest experience without loosing who they were in the process.

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"Launching FYR Grill in my community has been a dream of mine for years. It's a huge deal for me and my family. I wouldn't trust anyone else but Justin and Wingman CMO to help me build my brand."

Rich Guckle
FYR Grill Co.

"I'd pick Justin to be my Wingman again and again. As the creative partner to Wing It On! he was not only a driving force to our franchise success and successful exit, but he was the architect of the brand, making us stand out in a sea of competitors."

Matt Ensero
Wing It On! Founder - Brand President

What You Need in a Wingman

A Focus on Execution

Marketing leadership that protects your brand and drives measurable growth.

A Founder Mindset

I think like an owner because I’ve been one. Your brand’s success is personal to me, from day one.

Creative & Analytical

Marketing leaders are either highly analytical or deeply creative — I'm rare because I'm both.

Strategic & Efficient

I make every dollar count. Marketing isn’t just a cost center—it’s a business function that drives real results.

Data Driven

No black holes, no marketing mystery— just clear strategy, execution, and measurable results.

Easy to Work With

High-touch, low-maintenance partner for founders who want someone they can trust to get it done.

 

Launch a Conversation Today!

See if a Wingman is what you need to level up.